E-A-T (Expertise, Authority and Trust) is a constantly evolving trend in regard to search engine optimization (SEO). It is a means of expunging misinformation and trimming the content in order to present authentic and accurate information on any website. E-A-T is also used as a measure of the quality of the content presented on a website.
Enhancing Website Expertise, Authority and Trust (E-A-T)
You can make use of the Person, Organization or Local Business schema in order to enhance your website content’s expertise, authoritativeness and trustworthiness. Also, you need to make sure to audit your external links by using a trustworthy crawler of your choice. A few other methods for enhancing your website’s expertise, authoritativeness and trustworthiness include: addressing and removing the spammy/low-quality comments from your web pages since they impact the overall quality of the web pages, as well as retaining the good/positive comments and replying to those users; along with conducting research on your website in the search engine results pages (SERPs) in order to check your website’s online reputation and whether there are any issues related to your website that you need to resolve. In addition, you need to terminate: auto-generated content, paid link campaigns, and low-quality local landing pages.
These are some of the surefire ways of enhancing your website’s E-A-T as well as ensuring that it remains intact for a long time.