Website page speed is of vital significance in digital marketing. It is a ranking factor for search engines as well as a means for providing great user experience. It has a notable impact on how much time visitors spend on your site, how many of them get converted into paying customers, and where you get ranked in organic search.
Enhancing Website Performance and Speed to Boost Traffic
Listed below are some of the ways of enhancing website performance and speed:
- Gaining an understanding of the key metrics
- Measuring the quality of user experience
- Gaining an overview of your page speed
- Reducing HTTP calls
- Discovering specific aspects that are affecting page load speed
- Setting specific KPIs (key performance indicators) to be tracked
- Implementing the recommended changes
- Mitigating the performance impact of third-party tags
- Tracking the metrics over time
- Monitoring and comparing the performance against others in your industry
Currently, Google uses the following key metrics:
- First Contentful Paint (FCP)
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Time to Interactive (TTI)
- Total Blocking Time (TBT)
- Cumulative Layout Shift (CLS)
Largest Contentful Paint is a user-centric metric that displays the render time of the largest element visible in the viewpoint. Total Blocking Time is the metric that measures the load responsiveness of a website. Cumulative Layout Shift is another user-centric metric that measures the visual stability of the webpage.
The quality of user experience can be measured based on the performance impact for real users on your site and prioritizing the metrics which matter the most. Using a web crawler, running lightspeed tests in the command line, enabling browser caching, optimizing media files, enabling compression of files, as well as prioritizing above-the-fold content is necessary for automating your page load speed.