Website taxonomy is the way in which the web pages are structured into content archives. This depends on the way in which the subfolders are arranged in the website URL (uniform resource locator). Having a well-defined website taxonomy is highly essential in order to develop an extensible search engine optimization (SEO) strategy.
It is very important to know about the structure of a URL. When you create a new page, the name of the page is referred to as the ‘slug’ in the URL. When you assign a parent page to this ‘slug’, the parent page becomes the ‘subfolder’ in the URL. Internal links are very crucial for your website taxonomy. Sending links from one page of your website to another can help both search engines and users identify the relationship between topics.
Everything You Need to Know About Website Taxonomy
URL taxonomy is a very significant aspect of your website’s architecture. Creating clean URLs that follow a flexible structure enables you to have a more crawlable website architecture. In an optimized URL taxonomy, all the URLs share the same parent page and they consist of clean content archives. Arranging all your related pages into well-organized archives helps in building a solid foundation for your website.
While optimizing your URL taxonomy, you need to ensure
- It is scalable
- It can be easily followed by both search engines and users
- It addresses the marketing funnel