Social media platform Facebook has jumpstarted a new marketing campaign, ‘More Together.’ The campaign demonstrates how people throughout the country can do more together by making use of their connections on Facebook.
Created by Taproot Dentsu agency, ‘More Together’ is the first campaign launched by Facebook in India. Also, India is the first country in the Asia Pacific region where such a campaign is being launched. ‘More Together’ is a 360° marketing campaign broadcast across various mediums such as television, radio, out-of-home, digital and cinema. The first advertisement of the campaign featured youth celebrating ‘Holi’ and sharing the festive spirit using the connections made on their Facebook app. The campaign has been released in and will further feature in eight languages. The campaign is based on the stories of real people on Facebook. It highlights the power of connections.
Facebook jumpstarts ‘More Together’ Campaign
Mr. Bharat Sikka created the out-of-home ads, which feature people such as Sanjyot Keer from Your Food Lab, Kamiya Jani from Curly Tales, Madhura Bachal from Madhuras Recipe, Paula McGlynn and Sarang Sathaye from BhaDiPa, Chhavi Mittal and Mohit Hussein from SIT; Varun Pruthi and Maithili Thakur, both of whom leveraged the power of Facebook to fulfil their aspirations.
Facebook has helped in connecting with loved ones, growing businesses, supporting the local communities; as well as in finding ways to share and celebrate.