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‘Fact Check’ label added to Google Image Search Results - Brandnexa
‘Fact Check’ label added to Google Image Search Results

Google Image search results now have ‘fact check’ labels in the thumbnails. This is to help users verify the authenticity of the images they view or search for. It also helps them in making conscious decisions regarding the content that they consume.

‘Fact Check’ label added to Google Image Search Results

Google will add ‘fact check’ labels in the thumbnails of its images to either confirm or dispute what these images are conveying. Users can then tap these fact-checked results for viewing a larger preview of the images; which will be followed by brief synopsis of the information provided in the web pages where the images are featured. The ‘fact check’ labels will appear underneath only those images which are taken from trusted, authoritative and independent sources from the web. 

Google relies on an algorithm to decide which publishers are trusted sources. Publishers need to use the ClaimReview structured data markup for specifying the fact check content to search engines. Google then uses this data markup as reference while adding the fact check labels. The labels can be added to the fact check articles containing images in them as well as to the fact check articles which are about specific images. 

These ‘fact check’ labels are also used in Google regular search results as well as in Google News.