The present times call for a reexamination of your eCommerce website’s SEO (search engine optimization) tactics. A customer’s journey to your website begins with a search on Google, Yahoo or Bing. You can establish your presence with the appropriate SEO techniques.
Factors Contributing to a Successful Ecommerce SEO Strategy
Your SEO strategy can be successful if you follow the checklist given below:
- Ensuring that your website can be crawled and indexed
- Double-checking the excluded pages
- Adding schema markup to your site
- Targeting specific, sales-driven keywords
- Focusing on keyword intent
- Creating original content
- Mobile-first indexing
Your content will be ranked if your website can be crawled and indexed by a search engine. Elements such as your site’s content, speed, indexability, crawl ability, schema markup and the overall user-friendliness should be set up correctly.
You need to double-check your excluded pages in order to make sure that none of the essential pages are blocked from crawlers.
Adding schema markup to your site enables Google to display the availability, price, rating and other product-related details on the search engine results page (SERP).
Specific and lower-search-volume keywords related to your brand will bring in the conversions as these terms will lead to your website directly and searchers can find what exactly they are looking for.
You need to ensure that you are targeting transactional keywords by checking whether the query directs you to product pages. These transactional keywords reflect the correct searcher intent.
You need to create original content since search engines are continuously promoting unique and high quality content. Combining the various options for a single product in a single page can ensure that your site is user-friendly and responsive.
You should have a responsive e-commerce website as it needs to be optimized so that it can adapt to the screen size of the user’s mobile device, making mobile-first indexing a non-issue.