Building a business online is a lengthy and drawn-out process. Gaining traffic is of paramount importance for such businesses. They are constantly looking for ways to engage and enhance their organic search traffic.
Gaining Organic Search Traffic using Social Media
Listed below are a few ways of gaining and engaging organic search traffic:
- Conducting keyword research: It is imperative to conduct keyword research to gain insight into which keywords can be used for the website to rank well in search results. The research helps in learning what the users are looking for using the search engines. Creating content also becomes easier when there is a list of specific keywords that are likely to be searched for the most.
- Developing a piece of content: The content may be in the form of a blog, a podcast, or a video. The blog may contain text with images (as visual stimulation helps in attracting the audience) or only text. The important thing to remember is that the content needs to be easily accessible and user-friendly.
- Setting up a social media account: With more and more people being active on social media these days, it is now more important than ever for businesses to have a presence on social media. Setting up a social media account and subsequently trying to attract the attention of the target audience help in increasing the brand awareness.
- Releasing social media ads for the audience after gaining organic traffic: After gaining sufficient organic traffic (around 1000 people), the marketers need to release ads on their social media accounts so as to give an idea about the products and/or services to the audience.