There is definitely a difference between using Google Images and using a regular web search. Image search helps people narrow down the search results to exactly what they are looking for. As you all know, consuming visual content is faster than reading text.
Previously, Google used to display images without any context. This began to change over time. Google started adding text snippets to the images along with the name of the domain which the images were taken from. This additional context enabled users to find the most relevant results based on their requirements. Google also began ranking the images from top landing pages in order to help users find the content corresponding to the images. It then introduced structured data in an image search for displaying the complete information on what the user is searching for
while clicking on an image.
Google Image Search Best Practices and Advancements Over Time
Some of the more recent advancements in Google Image Search include:
- Google images on desktop offering all the same features as those offered by image search on mobile.
- Image preview on mobile which included a highlighted ‘visit page’ button.
- Swipe to visit (on mobile) where users could click on the image and swipe up to view the web page instantly on the screen.
Google Image Search Optimization best practices include:
- Using structured data.
- Using file names, titles and descriptions.
- Using high-quality optimized images which are placed next to the text, on mobile-friendly pages.