Google is all set to open up its Shopping search results to include organic and unpaid product listings. The Google Shopping tab results will begin displaying free product listings from here on out. In the midst of the ongoing COVID-19 crisis, with businesses having resorted to developing e-commerce strategies at a rapid pace, Google decided to make its Shopping free for these businesses.
This benefits advertisers since the paid campaigns can now be supplemented with free listings. Retailers benefit from this as it leads to free exposure to a multitude of people who browse Google for their shopping requirements. Shoppers can find a wider range of products from more stores through the Google Shopping tab. Sellers need to open a Google Merchant Center account and upload their product feeds. They must also opt-in to ‘surfaces across Google’ for gaining organic visibility. The product data feeds that are uploaded to Google Merchant Center will power the free listings. All of this enables organic product visibility in the search results.
Google Includes Free Product Listings in Shopping Results
Google has also entered into a new partnership with the online payment gateway PayPal. The merchants using PayPal can link their accounts to Google Merchant Center. This will enable Google to acquire seller details quickly and also verify trusted merchants. In order to make it easier for merchants to manage products and inventory, Google also partners with e-commerce marketplaces such as BigCommerce, WooCommerce, and Shopify.