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Google Offers Search Suggestions as per Users’ Activity - BrandNexa
Google Offers Search Suggestions as per Users’ Activity
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Google is now offering suggestions for search queries according to the users’ last known search activity. The suggestion is displayed in the form of a link that is positioned below the search bar and it has bolded and italicized the modifying term. Also, users will receive these search query suggestions only when they are logged into their Google accounts.

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Google Offers Search Suggestions as per Users’ Activity

Some of the search query suggestions are more helpful than others. These suggestions are also generated separately from the eCommerce frame of reference. Personalized search query suggestions are based on multiple intents and they help the users in finding exactly what they are searching for. Also, these suggestions may sometimes even impact user search behavior by displaying several alternative options that the users may not have looked into otherwise. 

A few features similar to these suggestions, such as ’related searches and the ‘people also ask’ box have been in existence far longer before. But it is the placement of these new search query suggestions at the top of the results page that makes all the difference. This indicates that Google is either giving priority to these suggestions or it is testing for user engagement.

As of now, Google is only using search histories as the basis for generating these new search query suggestions.