Brand Nexa, a division of Game Nexa Studios Pvt Ltd, provides marketing, branding and advertising solutions. Its solutions and services enhance the brand awareness, augment sales by achieving more leads and conversions; thereby improving the business. Game Nexa is a Google premier partner company.
Game Nexa has conducted an app summit in Google office, Hyderabad, on 27th February, 2020. Key speakers at the summit included Mr. Srinivas Reddy, CEO, Game Nexa; Mr. Prateek Bajaj, Monetization Specialist, Google; Ms. Swati Mishra, Strategic Sales Partner, Google; and Ms. Umang Bhatia, Account Manager, Google.
Mr. Srinivas Reddy gave a presentation on Google AdMobs detailing their various aspects. In that, he elucidated the methods with which Game Nexa conducts Google Ads universal app campaigns and improves AdMob revenues. The methods included conducting app quality testing; enhancing user engagement and user retention; conducting A/B testing on store listing; undertaking app localization, app audit and ad integration.
Mr. Prateek Bajaj spoke about how to conduct Google AdMob campaigns. He also explained the proper campaign placements for adaptive ads, interstitial ads, banner ads and native ads.
Ms. Umang Bhatia explained how to kickstart a universal app campaign on an ideal budget; for beginners. She also elaborated on the ideal CPI (cost per install) and estimated LTV (lifetime value). She mentioned that mobile games are hugely popular and regularly played in countries like the U.S., China, Japan, the U.K. and South Korea.
Mr. Srinivas Reddy and Ms. Swati Mishra conducted a question and answer session at the conclusion of the summit. The audience posed a lot of questions regarding app development (app quality, app engagement, app store optimization and such).
Finally, there was a networking lunch where everyone exchanged their thoughts and ideas with enthusiasm.