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Himalaya Rolls Out ‘The Purest Greeting’ Campaign - BrandNexa
Himalaya Rolls Out ‘The Purest Greeting’ Campaign

Ayurvedic and herbal products manufacturer, the Himalaya Drug Company, has rolled out a new campaign in the midst of the ongoing COVID-19 crisis. Titled ‘The Purest Greeting’, it is an effort to encourage maintaining hand hygiene as well as to boost awareness on the significance of maintaining social distancing.

Himalaya Rolls Out ‘The Purest Greeting’ Campaign

In collaboration with 82.5 Communications, this digital ad film has been remotely shot, directed, and edited; extending across several countries from all over the world. The purpose of the film is to convey the beautiful and practical message of the Namaste (folding the palms of your hands), which is especially appropriate amid the current crisis. The ad film promotes the use of sanitizer and.hand wash products from the Himalayas ‘Pure Hands’ range. The film has been broadcast on the company’s social media channels such as Facebook, Twitter, Instagram, and YouTube.

Established in the year 1930, the Himalaya Drug Company is a world renowned manufacturer of Ayurvedic, herbal medicine, and wellness products. It offers medicinal products in nutrition, baby care (diapers, baby laundry wash, etc.); mother care (nursing care, body care, etc.); personal care (face care, eye care, hand care, hair care, etc.); pharmaceuticals (derma health, general care, etc.); as well as animal health (companion care, poultry, aquaculture, etc.) ranges.