Google Discover is an information feed that dynamically delivers relevant personalized content to users. Unlike traditional search, Google Discover analyses user behavior for providing new and compelling content. It is available in the Google Chrome app on Android devices as well as on Google.com on all mobile browsers (after logging in to Google account).
How to Enhance Your Content Visibility in Google Discover
Google Discover delivers personalized content automatically by analyzing a user’s: app activity, browser history, search history, and location. Google Discover uses all this information to aptly identify and display the topics, also known as ‘interests’, which are relevant to the user. Users can also give inputs so as to customize their feed by selecting the ‘show more’ or ‘show less’ option, as well as by following or unfollowing certain categories of topics.
Google Discover generally delivers content in the form of news, articles/blog posts, videos and advertisements; from news sites, eCommerce sites, automotive sites, travel sites, entertainment sites, education sites, finance sites, health sites, B2B sites (business to business), and so on.
Ensuring that your pages are mobile-friendly, focusing your content on user interests, creating compelling content that is relevant and useful to your audience, inserting high-quality images to the content, as well as reviewing your video strategy are the various ways in which you can connect with users on Google Discover.