The use of social media is very rampant these days. In digital marketing, a successful social media strategy relies on delivering engaging and top quality content to users. Creating and posting compelling content on social media sites are surefire ways of driving engagement, and thereby increasing traffic to your website.
Knowing and targeting the users, putting the focus on the reader, being present and consistent, posting high-quality and relevant content, being relatable, building curiosity, asking open-ended questions, inviting conversations, using effective infographics and eye-catching visuals, having clear call to actions, adding relevant links, and setting up the times for posting content are some of the ways of improving your content performance on social media.
How to Use Social Media for Refining Your Content
Adding relevant hashtags to your posts enables you to connect with users easily and to drive engagement faster. They also highlight the keywords in the posts, help in following discussions on particular topics and in engaging with people who are using these specific hashtags.
Using social media as a listening tool involves using it to monitor activities like:
- Mentions of your brand
- Conversations about keywords and topics
- Industry occurrences
- Competitive activities
Monitoring these activities enables you to determine what the audience is looking for, what questions they are asking as well as whatever major challenges they are facing. You can then develop/improve your content strategy based on this information.
You can then curate content by referencing quotes, statistics, tips/predictions, round-up pieces, examples, and top resources. Successful content curation helps you in reaching the new and highly targeted audience. Also, it enables interaction with industry experts, thought leaders and other important members of the community.
Using social media to refine your content results in extended reach, increased traffic, along with augmented engagement.