Content marketing mainly includes planning for, research on, promotion of, optimization of, and repurposing of, the content. Content creation is simply the first step in content marketing. It is very important to learn about systems thinking and purposefully developing a systems mindset.
Systems thinking is a collection of tools and methods involved in an organized approach for analyzing problems accurately before taking action to resolve them. Content marketers need to divide the systems into different components, such as bigger systems and smaller systems. Bigger systems include the influence their content has on the audience’s lives; as well as the business operations and revenue generation ultimately brought about by the content. Smaller systems include all the stages and steps leading up to content marketing.
Importance of Systems Mindset in Content Marketing
Listed below are the main content marketing systems that marketers need to streamline:
- Market research
- Content planning
- Content creation
- Content distribution
- Content optimization
Market research includes requesting case studies and testimonials, sending out timely surveys to email subscribers, and holding regular chats with customers. Content planning includes developing a marketing calendar based on the insights from market research which enables the marketers to research, revise and release the content accordingly. Content creation includes adopting a streamlined approach of first outlining the content and then maintaining a template of a similar format for the content in the future. The content distribution includes creating outreach templates, developing social media calendars, and following content promotion checklists for sharing your content far and wide. Content optimization includes updating and repurposing the content by following a checklist for improvement.