Inbound marketing is a marketing technique which provides information, an enhanced customer experience; and builds trust. We go through the four stages of inbound marketing methodology (attract, convert, close and delight). We stick to the five inbound principles of standardizing, contextualizing, optimizing, personalizing and empathizing.
Organic search engine optimization (SEO), social media marketing (SMM), blogging, webinars, guest posts, email marketing and marketing automation are some of the inbound marketing techniques that we follow. We define the goals, get to know our target audience, create and optimize digital assets, build visibility, generate leads and win customers. Listed below are the steps we take towards a successful inbound marketing strategy:
Inbound marketing is cost efficient, derives a high conversion rate (as it is easy to convert leads into sales), inspires trust in visitors; and allows businesses to target specific audiences (as per their age, gender, geographic location, etc.).