E-commerce is an industry in which buying and selling take place only on the internet. Digital marketing helps e-commerce marketers in attracting visitors and in facilitating purchases online. E-commerce marketers make use of digital marketing to convert visitors into customers.
Healthcare and Wellness
Digital marketing has contributed to the success of several healthcare practices over the years. Growth in the number of Internet users has made it possible to turn them into potential customers. Content marketing, search engine marketing, social media marketing, and mobile marketing are the elements of a digital marketing strategy.
Real Estate and Construction
Digital marketing is popular in the real estate and construction industry because of its accurate reach at affordable prices. It opens up several avenues for reaching out to the target users, like blogging, social media, e-mail marketing and so on. The latest trends show that it is very essential for real estate organizations to have an online presence.
Education and Training
Digital marketing is an effective method of engaging students. It helps educational institutions target and reach the actual audience. It also enables the creation of relevant content which can directly affect the prospective students.
Hospitality and Event Management
Digital marketing in the hospitality and event management sector results in cost effectiveness, reduced manpower requirements and increased visibility. Social media marketing (Facebook, Twitter), email marketing and blogging are some of the most effective ways of boosting the industry.
Banking, Financial Services and Insurance
Digital marketing assists the Banking, Financial Services and Insurance (BFSI) sector in promoting brand awareness and enabling marketers to identify the current BFSI trends along with consumer behaviour. It is a cost effective method of simplifying BFSI consumer behaviour analysis and tracking the performance.