Digital marketing assists the Banking, Financial Services and Insurance (BFSI) sector in promoting brand awareness and enabling marketers to identify the current BFSI trends along with consumer behaviour. It is a cost effective method of simplifying BFSI consumer behaviour analysis and tracking the performance. Digital marketing also helps in reaching wider audiences and identifying potential social media influencers for BFSI.
The BFSI sector in India is growing at the rate of around 8.5% every year. Increase in the working population, mobile banking, internet banking as well as various facilities at ATM stations are going to raise the demand for BFSI services in the country.
BFSI (Banking, Financial Services and Insurance)
Lack of skilled workforce, large over-dues, non-performing assets, bureaucratisation, losses in rural branches, political pressures; and gap between promise and performance are some of the challenges faced by the BFSI sector in India.
Some of the digital marketing strategies for the BFSI sector are:
- Having an active and comprehensive website
- Creating compelling content
- Personalizing the customer experience
- Using excellent digital tools
- Conducting drip marketing for engaging your audience
- Getting ranked on search engines