Digital marketing in the hospitality and event management sector results in cost effectiveness, reduced manpower requirements and increased visibility. Social media marketing (Facebook, Twitter), email marketing and blogging are some of the most effective ways of boosting the industry.
The hospitality and event management industry in India has been growing at compound annual growth rate (CAGR) of 16% since 2002 and is expected to grow at the rate of 20% in the coming years.
Hospitality and Event Management
Lack of skilled labour, rising utility costs, inadequate financial backing, short lead times, taxation, ways of engaging the audience and lack of effective crisis management are a few challenges faced by the hospitality and event management industry in India.
Some of the digital marketing strategies for the hospitality and event management sector are:
- Optimizing your website
- Writing relevant blog articles
- Content marketing
- Email marketing
- Expanding your social media presence
- Search engine optimization (SEO)
- Search engine advertising ((SEA) using Google Adwords)
- Pay-per-click (PPC) advertising
- E-reputation marketing strategy
- Using videos
- Marketing automation
- Using analytics
Enhanced targeting, wider reach and increased direct bookings (of hotels and convention halls) are some of the benefits of digital marketing in the hospitality and event management sector.