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Kurkure turns aggressive with Akshay Kumar ad campaign
Kurkure turns aggressive with Akshay Kumar ad campaign

Snack brand Kurkure has launched two new flavours: ‘gazab golmaal‘ and ‘hera pheri hungama‘ recently. It had previously announced Bollywood actor Akshay Kumar as its brand ambassador, who is now featuring in a quirky advertisement in a triple role, featuring these new flavours. 

Kurkure turns aggressive with Akshay Kumar ad campaign

The advertisement features a young girl and Akshay Kumar playing son, father and grandfather.  The girl brings two Kurkure packs with new flavours and asks young Akshay Kumar to reveal the secret ingredients of these snacks. He is unable to do so. He then declares that even his father won’t be able to make out the ingredients. The father takes offence at this and tastes the new flavours. But, he is also unable to reveal what they contain. He then declares that even his father won’t be able to make out the ingredients. The dearly departed grandfather then tastes the new flavours and declares that he can’t say what is in them.

Kurkure turns aggressive with Akshay Kumar ad campaign
Kurkure turns aggressive with Akshay Kumar ad campaign

#BaapReBaap campaign marks the first collaboration between Akshay Kumar and Kurkure. The campaign is currently trending across all digital media channels. Both the actor and the brand have been entertaining the masses and brought people together across the country for over two decades. Previously, the announcement of Akshay Kumar as the brand ambassador was also made in a quirky manner with  the actor chanting a cheery two-liner about Kurkure and holding the pack in a cheeky fashion.