Nowadays, people are turning more and more towards their mobile devices for all sorts of information. They are also prone to getting distracted easily while going through online content. The distractions are generally in the form of push notifications.
Users do not make instant purchases online. They make use of several digital platforms for researching all the aspects of the product/service that they are looking for. If a person visits a social media site today, he/she may check the search engines tomorrow. Recent trends have shown that consumers spend less time on social media channels as compared to email, when it comes to receiving and responding to marketing messages.
How to Leverage Customers’ Distraction
Communicating with your customers consistently is the key to retaining them for the long-term. It is at times like these that a 360° digital marketing strategy comes into play. It is very useful for the purposes of rebranding, prioritizing important events, marketing new products/services and remarketing previous products/services. A 360° digital marketing strategy encompasses the following elements:
- An active website
- Search engine optimization
- Social media marketing
- Content marketing
- Email marketing
- Pay-per-click advertising
Ensure that the customers have a great user experience while visiting your website. Optimizing your titles, URLs and descriptions for all pages of your website establishes high visibility in search engine result pages (SERPs). Blogging is also very effective. Social media marketing includes scheduling your social media posts and adding value to every post. Creating incredible content (including infographics and videos) also goes a long way in impacting your customers. Sending personalized marketing emails is an excellent way of interacting with your customers. Targeting relevant and high-intent keywords for your pay-per-click advertising campaign attracts visitors.