Electrical products company Luminous Power Technologies has launched a new campaign, ushering in the summer season Featuring brand ambassador Sachin Tendulkar, the campaign focuses on the brand’s inverter batteries.
Created by 82.5 Communications, the campaign showcases a Kabaddi match being played by youngsters in the narrow street lanes of a residential colony. It emphasizes the power of the brand’s inverter batteries which have long-lasting capabilities and give high performance. The campaign is aimed to evoke nostalgia in the audience and put a smile on their faces.
Luminous Power Technologies Launches New Campaign
Luminous Power Technologies has a presence of 30 years in the electrical power industry. It offers power products such as inverters, batteries, solar solutions, fans, modular switches and LED lighting. The company owns seven manufacturing units, more than 28 sales offices in India; and it has a presence in over 36 countries.
Sachin Tendulkar has also been associated with energy drink brand Boost, beverage brand Pepsi, snack brand Britannia, insurance brand Aviva, snack brand Sunfeast, apparel brand Adidas, a snack brand Quaker Oats, electronics company Toshiba, tyre brand MRF, luxury car brand BMW, footwear brand Action Shoes, automotive lubricant brand Castrol, cement brand Jaypee Group, electronics company Philips, travel portal Musafir.com, and detergent brand Ujala Techno Bright.