Currently, there is an ongoing worldwide crisis. You and your marketing team may need to be prepared to deal with similar situations in the future. It is optimal to plan ahead and develop a strategy that can help to keep moving your brand forward, even in the midst of uncertainty and adversity.
Managing Communication amid a Worldwide Crisis
Listed below are a few ideas to keep your brand in the minds of the people during this time:
- Begin your damage control
- Ask your brand a few pertinent questions
- Modify your tone
- Verify and share accurate information
- Understand when to revert to normal
Begin your damage control:
Conduct an in-depth review of every paid or organic post that you have running currently or in the next few days. At this stage, it is recommended that you begin damage control immediately by shifting your scheduled posts to drafts for the next 48 hours so that you can gather more information as well as determine the best course of action.
Ask your brand a few pertinent questions:
Asking your brand a few pertinent questions like what the audience needs and how to figure out an appropriate response to the ongoing situation will help in responding appropriately when the need arises.
Modify your tone, verify and share accurate information::
Modify your tone as the situation warrants in all your communications with the audience. You can use your email messaging and social media platforms to provide thoroughly verified and accurate information on resources and support to your audience as well as to share inspirational quotes.