It is crucial for brands to maintain communication with their consumers with a great deal of care, sensitivity and awareness, during the ongoing crisis created by the COVID-19 pandemic. Those brands which try to understand their customers, as well as show empathy, stand a good chance in retaining their customer base.
Marketing Strategy amid COVID-19 Crisis
With the imposed social distancing and self-isolation continuing even now, people are looking for ways to engage themselves while staying at and working from home. Undertaking DIY (do it yourself) projects, watching YouTube videos (on cooking new and special items), watching tv series and movies on OTT (over the top) digital platforms (such as Hotstar, Voot, ZEE5, Sony Liv, ETV WIN, Netflix, Amazon Prime Video ) etc. are a few of the ways in which people are making the most of what is currently an unfortunate situation.
Brands need to be conscious of their efforts to remain relevant. They need to make sure that the customers believe in the quality of their products/services while assuring those customers that they remain steady yet flexible in their approach to marketing with them. The brands should be willing to try new and innovative methods for connecting with their customers and learning what exactly they require. Marketers need to keep up with the changing trends and align their strategy according to the shifts in consumer behaviour.