Amid the ongoing COVID-19 crisis, everybody is alternating between fear and caution. In spite of social distancing, marketers need to connect and build trust with their audiences for achieving lead generation.
Customizing Your Marketing Strategy amid Isolation- Apt Pointers
Given below are a few pointers for customizing your marketing strategy during this current period of forced isolation:
- Using videos
- Using animated videos
- Repurposing your presentations
- Refreshing your keyword research
- Creating compelling content for your blog
- Being more active on social media
You can use videos to get close to your leads and customers. Sending a self-introductory video to a prospect, giving quick product demonstrations to the prospects, onboarding new customers with personalized welcome and thank you videos, as well as providing clear customer support are a few ideas.
You can use animated/simulation videos for narrating your origin story, making data far more entertaining, promoting your products/services, explaining complicated ideas and convincing others to take action. Embedding these videos on your website or sharing them on social media are good plans.
You can repurpose your presentations by exporting them as videos, saving your best slides as images and sharing them on your social channels, converting segments of them into animated GIFs as well as re-creating them as infographics.
Think about your ideal customer and make an educated guess as to what questions he/she will be asking. Ensure that you have the relevant content for answering these questions and then determine those keywords which you should be targeting for every stage of their buying journey.
High quality content is always the most important consideration. While developing new content, you need to ensure that you are concentrating on helping people. Also, you need to be a trusted source for inspiration and information. Helping your community by using free sources also goes a long way towards establishing trust.
Maintaining a social media presence is essential during these times. You will have new content such as videos, blog posts, infographics and other visuals for sharing on social media. However, you also need to concentrate on supporting your community, social listening and communicating with your followers.