Apparel brand Max Fashion has rolled out its new campaign, titled ‘Max Holi Apno Wali’, in celebration of the festival of colours. Spreading the message of togetherness and cheer, this campaign has been conceptualized by Lightstream.
The ad campaign features a young boy running away from his sisters for fearing of getting coloured by them. Ultimately, however, instead of drenching him in multiple colours, the sisters gift him with stylish outfits. This campaign aims at spreading happiness during Holi, capturing real moments, regardless of whether people like splashing with colours or not; as it is the one festival that blurs any differences across age, communities and castes. It has been broadcast across cinemas and on digital media platforms like Facebook, YouTube and Instagram.
Max Fashion Rolls Out ‘Max Holi Apno Wali’ Campaign
Max Fashion is owned by Dubai-based landmark Group. Launched in India in 2006, it opened its first store in Indore. Now, Max India’s reach extends to over 60 cities with more than 160 stores and more than 4 crore products. It offers apparel, footwear and accessories for men, women and children. Max India stocks the products from international fashion brands as well as its own label of in-house designs. The brand has had Indian celebrities like Akshay Kumar, Ranveer Singh, Shah Rukh Khan, Deepika Padukone, Lara Dutta and Mahesh Bhupati as its brand ambassadors.