Google has announced that it is introducing new features for its responsive search ads (RSA) copy options. The features are location insertion and countdown customizers. Also, there are enhanced copy recommendations and suggestions; as well as the rolling out of cross-campaign asset reporting.
New Features of Google Responsive Search Ads
An RSA (responsive search ad) gathers all the elements of an ad copy and segregates them into ‘assets.’ It considers the elements such as: headlines and body copy of the ad as two distinct ‘assets’, in which all the versions of each element are catalogued. The Ad system then picks an asset from each element and combines them in order to create an ad with complete text. This process enables testing the ad at scale and also provides swift insights into which copy and combinations are reflecting the searchers’ queries.
Location extension insertion lets the advertisers insert a placeholder which notifies Google to display the city or state or country depending on the location which the potential customers are searching from, or the location which they seem to be interested in. This is in turn according to the location targeting type of the campaign.
Countdown customizers are used to prompt the sales to commence quickly by letting the advertiser assign an end date for a process. The time particulars for the countdown may be adjusted for different time zones depending on the searcher’s location or they can be set at a global level without the need for timezone adjustments.