Direct response advertising is no longer feasible in the present times. Marketers need to take the time to understand the customers and take measures to meet their requirements. They need to keep the customers first and foremost online.
Listed below is a multi-step social media strategy that marketers can use for engaging with the audience and obtaining positive results on a modest budget:
Obtaining Positive Social Media Results on Modest Budget
- Mapping and planning where they want the customers to go
- Creating content pieces
- Building a custom audience
- Motivating this audience to turn into customers by making a purchase
Marketers need to map and plan where they want the ideal customer to go. Then they should personalize this aspect in their social media advertising process so that the customer can have a smooth buying process. The marketers can then study the actions and buying patterns of their customers in order to serve them better.
Marketers need to create compelling and worthwhile content on social media channels such as Facebook and Instagram for their ideal customers. This content should be in keeping with the ongoing situation during the present time. The content should pique the interest of the audience and make them curious and eager to know about the brand being advertised.
Marketers need to build a custom audience made up of the people who had previously engaged with their first post (content piece) or their first video on social media. This is the stage from which the marketers should propel their customers forward in the buyers’ journey or to the next conversion point.
Marketers should then motivate the people belonging to their custom audience to take the next step of making a purchase. They need to create specific content corresponding to every step in the buyer journey and study the pattern followed by their target audience. This makes it easier for marketers to understand when the audience will turn into customers and make a purchase with them.