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Online Reputation Management (ORM)

Online Reputation Management (ORM)

Online Reputation Management (ORM)

Online reputation management is the impacting and monitoring of an individual’s or a group’s online reputation on the Internet and other digital platforms. It involves:

Imbuing online reputation management strategy to easily seek reviews from customers and distribute them to popular online review sites
Adding review schema mark-up to your website
Being zealous about asking customers to leave online reviews about your business
Responding to both positive and negative reviews by either thanking the customer for great feedback or by addressing the issue
Promoting positive reviews via multiple owned/paid channels (such as sharing on social media, posting on websites; creating banners, e-newsletters, paid ads etc.)

It is very essential to manage the first page of search results related to our brand on any search engine. Also, there is a need for relevant content on each sub-page of the website; in order to counteract any negative reviews online.