Indian hospitality chain OYO Hotels & Homes has commenced an advertising campaign which recently released its first advertisement featuring Bollywood actor Sonu Sood, who is also an asset owner at OYO. The ad has been broadcast across television, radio, as well as across the brand’s accounts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
The brief advert shows Sonu Sood (wearing a face mask) playing the role of a member of the OYO staff who sprays a hotel room (including the door knob, the switchboard, the TV remote control, the AC remote control, the table, and the curtain drawing rods) with disinfectant in front of a guest (who is also wearing the face mask) prior to his settling in. The actor uses the phrase ‘pehle spray, phir stay’ (first spray, then stay); in an effort to reassure the guest that OYO has been following and will continue to follow protocol by taking each and every safety precaution during these testing times caused by the COVID-19 pandemic.
Actor Sonu Sood has also been associated with brands such as: PC brand Acer India, airline brand Spicejet Airlines, online medical consultation brand MFine, insurance brand Edelweiss Insurance, education and training organisation ISM Edutech, aerated drinks brand Pepsi, fruit import and export brand IG International, and so on.