Online furniture and home products marketplace Pepperfry has recently rolled out a new TVC ad campaign titled ‘Family Times = Pepperfry Times’ to celebrate the occasion of the upcoming festival of Diwali. The ad was created by Law & Kenneth (L&K) Saatchi & Saatchi and is being broadcast across social media sites such as FaceBook, Twitter, Instagram, and LinkedIn.
The TVC (television commercial) depicts a father and a daughter indulging in a light-hearted banter, arguing over who gets to sit in the one armchair which is in the spot closest to the WiFi in the house. The father states that he has a conference call, while the daughter announces that her classes will begin in five minutes. They engage in a staredown for a few seconds, before the daughter asks him to talk to ‘mumma’ and turns away. Then the father asks whether she would like to choose her Diwali gift. The ad ends with the daughter receiving another armchair from her father as a Diwali gift; which she positions next to her father’s chair.
With the tagline “Kuch Apne Liye, Kuch Apnon ke Liye”, the ad signifies how people can enjoy themselves at home and celebrate the festive spirit from t=inside the house.