Beverage brand Pepsico India has launched a new promotional campaign, titled ‘Swag se Solo’ with actor Salman Khan as its brand ambassador. The campaign aims at celebrating ‘singletons’ this Valentine’s Day.
Created by Wunderman Thompson agency, the campaign focuses on Generation Z- youngsters in the age group of 18-30 years, who are single by choice and who are embracing this status with effortless self-belief. With people from all over celebrating couples this Valentine’s day, this campaign is Pepsi’s take on those wishing to be ‘self-partnered.’ ‘Swag se Solo’ is an extension of Pepsico’s earlier campaign, ‘Har ghoont mein swag’, released last year and which became immensely popular.
Released in association with T-Series Music during Valentine’s week, ‘Swag se Solo’ will run till the end of the month. It is being promoted on TV, radio, popular digital platforms such as Tik Tok, YouTube, gaana.com and other audio- and video-streaming apps.