Social media network Pinterest is introducing new feature updates for the benefit of merchants. These updates enable merchants to set up shop, create sales and estimate their results. Over the past few months, the number of Pinterest users who are engaged with shopping has risen greatly.
The gap between people shopping and people buying online needs to be bridged. This is why Pinterest is enabling merchants to direct users towards taking the next steps in their buyer journey. Pinterest is assisting merchants by providing updates to: merchant storefront profile and discovery, product catalogs, product tagging, conversion analytics and automatic bidding in ad campaigns.
Pinterest users can now view the merchant recommendations based on the product category that they are looking for; whenever they browse for ideas related to shopping. Merchants can now tag their product images with the actual products with the help of a new tagging tool. They can also update their catalogues using a new and modified interface; as well as combine the catalogs and collections in new ad format. The merchants can activate their shopping ads and regulate the feed ingestion. Pinterest’s new conversion analytics enable retailers to compress all the data in a familiar funnel and also review the conversion performance. Automatic bidding for shopping now enables the merchants to track, measure, as well as boost their sales.