Webinars are online seminars. Conducting webinars is a powerful method for a brand/business to grow. The webinars can also establish and increase the authority of any brand/business in the industry, and generate a multitude of leads. They can be repurposed in the form of blogs, videos and other types of content.
Webinars enable live and direct interactions between the presenter and the audience. They can help in reaching people all over the world. Webinars help in establishing trust in the minds of the audience and in gaining leads (since registering for webinars requires the visitors to submit their email addresses). Knowing about the attendees to the webinar is to be considered first and foremost while organizing a webinar. Visual branding needs to take place within the webinar, in that the brand logo should be inserted in such a way that it can be retained in the minds of the audience long after the webinar has ended. The webinar organisers should also make sure that they are using those colours, fonts and other visual elements which match their brand’s style. It is a good idea to increase the size of the text and visuals so as to enable mobile users to easily watch the webinar. It is imperative to choose a webinar platform that supports mobile.
Offering products and/or services as add-ons within the webinar is also an excellent way to build brand awareness. Sometimes, it is better to organise a paid webinar series in which the visitors need to pay for participating in the webinar. It is highly imperative to focus on the content first by choosing a relevant topic that is informative to the audience. Using a compelling title can grab the attention of the audience and prompt them to probe further, thus enabling them to decide whether to sign up for participating in the webinar.