Blogging is an art. Businesses and brands consider blogging not only a marketing technique but as a means of enhancing consumer awareness, maintaining communication with the consumers and keeping them engaged.
Listed below are some of the ways in which businesses can benefit from blogging:
- It helps in boosting online traffic
- It enables the businesses/brands to nurture and convert customers
- It helps in keeping the existing customers engaged
- It sets the business apart from competitors in the industry
- It instigates rising demand in the products/services offered
Marketers need to maintain a regularity of posting blogs on their websites. These blogs need to be compelling, cohesive, informative (fact-based) and entertaining all at t include he same time. This will incite interest in the viewers, thereby increasing traffic to the website. The increased traffic can result in more leads for the business.
Blogging consistently can help in attracting new customers to the business. Content developers need to take SEO (search engine optimization) best practices into consideration and make sure that the blogs are being adequately promoted online across social media platforms, newsletters and through other websites (backlinking). It is a good practice to add calls-to-action (CTA) within the blogs.
Brands can include a portfolio of their previous work in their blogs (using images, infographics and catalogues (with brief descriptions of the project done)). The advantage is that new leads and customers continue to build up long after the blogs are published. Refining the previous blog posts with additional data also helps in retaining the visitors to the website.
It is imperative for any brand/business to establish trust. Blogs help the brands/businesses in building and then maintaining trust in the minds of the customers. It is highly essential for any brand/business to track and measure the results of blogging on its own website and also make the most of guest blogging on other websites within the same industry.