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Relevance and Impact of Trolling on Social Media - BrandNexa
Relevance and Impact of Trolling on Social Media

Trolling on social media has become quite the norm these days. Trolls have, as a matter of fact, become a necessary evil in today’s world. People who post generally out of context and inflammatory comments are labelled ‘trollers.’ 

Relevance and Impact of Trolling on Social Media

A few of these trolls can be thought-provoking, and considered to be a form of constructive criticism, which in turn can help improve the performance in any area/field the people getting trolled are working in. On the other hand, some of the trolls are also provocative, intended to cause harm (emotional upset, large-scale fear, instigation to retaliate in some form or another).

There are several ways of dealing with the ‘trollers.’ Some of the most effective ways to mitigate the consequences of trolling are as listed below:

  • Responding with actual, verified facts
  • Banning or blocking them
  • Employing moderators to handle the social media accounts of a brand/business
  • Limiting the social media profiles to friends-only
  • Reporting the trollers, as a last resort (ir, if things go too far)