Google Discover is a notable feature on the Google Chrome mobile application. It has also gained popularity as an individual feature on Android devices. It is basically an information feed which consists of articles, advertisements, video, news, and so on.
There are two major factors contributing to technical search engine optimization for Discover, which is listed below:
- Mobile friendliness
- Image optimizations
Your content needs to be mobile accessible since Google Discover is available only on mobile phones and tablets. You need to make sure that your mobile experience is free of pop-ups and intrusive advertisements. Also, ensure that any visuals you insert in the article are accessible and readable. High website speed also accounts for mobile-friendliness.
Revamping for Google Discover- Key Elements to Consider
Images are highly essential for gaining traffic from Discover. Good imagery is also related to high visibility in the feed. Check that your image file size has been suitably compressed, have a file name that aptly describes the image, add an explanatory caption and apportion the alt text.
Your content should follow the latest industry trends, provide accurate and relevant information, and create educational opinion pieces around important news. Also, you need to understand your audience and learn about their various hobbies and interests. You can then make use of this information while developing your content strategy.