Search engine optimization is integral for boosting the growth of any brand/business. It is now more important than ever; in light of social distancing and self-isolation caused by the ongoing COVID-19 crisis. With people spending more time on screens and their increased consumption of digital content, search engines are inundated with user queries.
There are several insights and tactics for undertaking search engine optimization in the current scenario; a few of which are as mentioned below:
- Using Google Analytics and Search Console: Brands and businesses need to assess their website’s current presence on Google as compared to that of the previous year. It enables the brands and businesses to formulate new SEO (search engine optimization) strategies based on the trends that are currently running. This also helps in analysing user intent and the shifts in consumer behaviour.
- Conducting extensive keyword research: Brands and businesses need to conduct an extensive research on the keywords which they want their website to trigger for within the search engine results pages (SERPs). Some of the most common examples include: mobile-friendly, user-friendly, best in class, etc.; regardless of which market/industry the brand/business operates in.
- Developing compelling content for your webpages: Having premium quality content is imperative for any website. Brands and businesses need to have their content team develop compelling content that can attract the visitors to their website.