Cricketer Rohit Sharma has been named as the brand ambassador for Spanish football league LaLiga, in India. He is the first non-footballer to promote the league. Interestingly, this is LaLiga’s first campaign in India.
In the 55-second video featuring Rohit Sharma, viewers can catch a glimpse of few outstanding moments from LaLiga matches. Details about the broadcast destination for LaLiga in India, Facebook Watch; are presented at the end of the video. The campaign is slated to have a 360° ascent throughout various digital platforms.
Rohit Sharma to lead football league LaLiga’s campaign
LaLiga first opened an office in India in the year 2017. Since then, it has undertaken various major initiatives like: Girona Football Club, LaLiga football schools, collaborations with Indian brands like BKT and Dream11, a broadcast partnership with Facebook where it will showcase more than 300 matches for free, and such. LaLiga has grown its fan base tremendously in the country.
Presently, Rohit Sharma is also associated with global sports brand Trusox, television maker Sharp, sports giant Adidas, supplement brand Relispray, fruit drink brand Rasna, Aristocrat Bags for luggage brand VIP Luggage, gadget brand Conekt Gadgets, car and bike tyre brand CEAT, car manufacturer Nissan, luxury watch brand Hublot, mobile phone brand Oppo Mobiles as well as the Worldwide Fund for Nature.