The State Bank of India (SBI) has revealed a new brand identity for its insurance company, State Bank of India General Insurance (SBIGI). Both the logo and tagline of SBIGI have been redesigned. This brand identity is set to portray SBIGI’s future-ready services (traditionalist as well as modernist) to the evolving customer.
SBIGI Reveals new Brand Identity
The swipeable buttons represented by the logo indicate the digital age; while the use of gradient denotes future readiness. The tagline ‘Suraksha Aur Bharosa Dono’ fortifies the promise made by SBI General Insurance to provide ‘suraksha’ (protection) to the customers during their times of adversity as well as strengthens the faith (bharosa) placed in the parent establishment, SBI, by the customers. The purpose of the new logo and tagline is to reassure SBIGI’s customers of the company’s commitment to serving their needs even during the current challenging times.
SBI General Insurance (SBIGI) is a joint venture company majorly owned by the State Bank of India; along with investments from Axis Bank Asset Management Company Limited, Premji invests, and Warburg Pincus Group. SBIGI offers a diverse range of insurance policies; such as home, health, two wheeler, four wheelers, motor, personal accident, and travel insurance in the retail sector; and: construction and engineering, marine, fire, aviation, and liability insurance in the commercial sector.