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Search Engine Optimization Enhancement Tactics - Brandnexa
Search Engine Optimization Enhancement Tactics

Search engine optimization (SEO) is an integral aspect of digital marketing. It is very imperative to remain up to date and implement feasible as well as workable search engine optimization tactics. This ensures higher visibility for the brand or business in the search engine result pages (SERPs).

Conducting Competition Analysis for Search Engine Optimization
Conducting Competition Analysis for Search Engine Optimization

Search Engine Optimization Enhancement Tactics

Listed below are a few General SEO tips: 

  • Using and optimizing video since it has a higher chance of retention in the minds of the audience
  • Concentrating on user intent as it is the primary reason for search engine optimization
  • Building expertise, authority and trust (E-A-T) by developing incredible content and web pages
  • Developing user-friendly content by keeping in mind the user trends, human behaviours and personas
  • Managing client expectations to have repeat visits and associations with them
  • Making use of referrals for personalizing the calls to action (CTAs)
  • Choosing a short domain that can be easily remembered
  • Ensuring that all variations of the website are available in search engine results pages (SERPs)

Listed below are a few Mobile SEO tips: 

  • Adopting a ‘mobile-first’ approach
  • Checking whether accelerated mobile pages (AMP) and progressive web apps (PWA) are needed for boosting mobile search traffic
  • Removing pop-ups and interstitials from mobile
  • Implementing scroll tracking with Google Tag Manager on the accelerated mobile pages
  • Inserting forms in the accelerated mobile pages