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Social Listening to Boost Revenue for Game Developers - Brandnexa
Social Listening to Boost Revenue for Game Developers

Game developers in India have been looking for ways to diversify and boost their revenue for a while now. Monetization and retention are currently some of the ongoing issues faced by game developing companies, which are resorting to using alternatives such as offering concessions in the price of the mobile games; in order to extend their user base.

Social Listening to Boost Revenue for Game Developers

The game developers are striving to bridge the gap between the market offerings and consumer requirements. They are also taking into consideration the consumer reviews and testimonials of the already existing mobile games in the market in order to design their games depending on the consumers’ interests and preferences. This is where social listening comes into play. With a majority of the people having a social media presence nowadays, it is a surefire way of gaining insight into their interests and passions. Game lovers generally post their preferences and expectations on social media platforms to be shared with other like-minded individuals. 

The game developing companies need to be aware of the consumer intent in purchasing the games. Most of them tend to aspire for mobile games with serene settings and playing in peaceful surroundings; while a few others may prefer different and unique formats for the games (such as: in vernacular or other favourite languages, styles, etc.). The games can be developed using our culture as the basis for themes as a majority of the people are familiar with it. Modifications can be done to popular games so as to increase the number of downloads. This, in turn, helps the game development companies in boosting their revenue generation.