Nowadays, social media is used to help boost search engine rankings of websites. Optimizing for search in social media is one of the surefire ways for your profile to be visible to new users as well. People today are looking for conversation on social media with trending topics and hashtags.
Listed below are a few methods for making use of social media for keyword research:
- Using Facebook Ad targeting options to know the audiences
- Looking into trending options for Twitter
- Discovering the results when you search Instagram hashtags
- Analyzing content on Pinterest
- Checking what influencers are saying on LinkedIn
Facebook targeting data is very specific as it contains a lot of information on the audiences. Facebook advertising enables you to look into the audience’s age, gender, interests, geography, connections, education, languages, workplaces; as well as relationship status. You can also determine similar audiences using this data.
Making Use of Social Media for Keyword Research
Conversations related to the trending topics on Twitter provide the requisite details to marketers about the audience’s interests and requirements. Also, you can use the same language as that of your potential searchers. You can then discover specific topics and questions related to SEO (search engine optimization) in the Twitter conversations and use them in your SEO framework.
Instagram hashtags have become quite popular. Many organizations in the creative industry are using Instagram to drive leads. Searching for hashtags related to your target audience/business and analyzing the most popular posts will give you an idea of what works well with the people who look for these hashtags.
Using a long-tail search, you can look for specific vital phrases on Pinterest and get multiple top pins for inspiration. Pinterest offers to search for additional suggestions for optimizing your keyword research. Also, Pinterest gives you potential keyword target ideas as well by offering autofill options.
Check what the influencers are saying on LinkedIn and make note of all the reactions and comments that they receive. People join ongoing conversations on LinkedIn and usually, the clickbait long-form posts resonate with users. Determine which topics (along with advantages and disadvantages under the topic) are resonating the most with audiences and use the data to conduct your own keyword research.