Star Union Dai-ichi insurance has launched a new campaign on insurance awareness. It comes with the message ‘roti, kapda aur makaan ke saath #BimaHaiZaroori.’
Created by Hotstuff media group, the campaign features Bollywood celebrity, Javed Jaffrey, as a common man working hard for his basic needs of ‘roti, kapda aur makaan’ (food, clothing, and shelter). When life’s uncertainties appear as the villain, however, he is ready to face them head-on. This is because he has equipped himself with BIMA (life insurance), the fourth basic need for survival. The campaign is broadcast across social media channels as well as in print media.
Star Union Dai-ichi Insurance Launches ‘BimaHaiZaroori’ Campaign
Star Union Dai-ichi Insurance is a joint venture of two of India’s public sector banks: Bank of India, Union Bank of India and Dai-ichi Life, a Japanese life insurance company. It has over 1564 branches and serves 64 million customers. Star Union Dai-ichi offers insurance plans such as child plans, protection plans, saving plans, wealth plans, credit life plans, retirement plans, and term plans.
Javed Jaffrey has also been associated with ketchup brand Maggi Hot and Sweet Chilli Sauce, oil and lubricant brand ExxonMobil, pizza brand Pizza Hut, beverage brand Tata Tea, entertainment brand Star Sports and so on.