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Tata Pravesh Rolls Out ‘ShutOutCorona’ Campaign - BrandNexa
Tata Pravesh Rolls Out ‘ShutOutCorona’ Campaign

Doors and wall openings brand Tata Pravesh has rolled out a new digital campaign to address the issue of the ongoing coronavirus crisis. Titled ‘ShutOutCorona’, the campaign accentuates the need for staying indoors. It is being broadcast across the brand’s social media platforms such as Facebook, Twitter, Instagram and LinkedIn.

Tata Pravesh Rolls Out ‘ShutOutCorona’ Campaign

Conceptualized by Wunderman Thompson, ‘ShutOutCorona’ campaign displays an assortment of doors being shut, barred, bolted or latched; along with the sign of which conveys the message that roads to fight coronavirus can open up only through a closed door. It promotes self-isolation as the means to keep this crisis in check. The campaign prompts people to seriously consider quarantine as one of the measures for attempting to beat the disease.

Coronavirus is a global emergency of an unprecedented scale. It's high time, we the citizens, take quarantine seriously and do whatever it takes to flatten the curve. To begin the fight back all it takes is not to step outside and shut the door. ???? #ShutOutCorona #StayIndoorsStaySafe

Posted by Tata Pravesh on Monday, March 23, 2020

Tata Pravesh is a new brand in Tata Steel’s profile. It offers a wide variety of complete home solutions; including sturdy and impressive steel doors, windows, as well as ventilators; with wooden trim. All these solutions are factory-engineered and they come with a combination of the strength of steel and the smoothness of the wood. They are uniform in finish and quality, long-lasting, highly durable and highly secure. Also, they are supremely resistant to fire and other hazards associated with wooden doors.