Currently, brands of small and medium-sized businesses are witnessing a steady increase in the consumption of video content on social media platforms such as Instagram, YouTube, and Facebook. Studies have shown that video marketing is highly effective in boosting a brand’s visibility in search engines.
Techniques for Enhancing Your Video Marketing Strategy
Video has been proved to be the most powerful form of online marketing content. The brands which are not yet using videos have also accepted that they need to start doing so in order to reach their audiences and boost their business. Listed below are a few techniques that can help brands enhance their video marketing strategy:
- Developing a programming plan of action
- Being sensitive and using relevant video content
- Using updated video marketing techniques to keep viewers engaged
- Creating brand videos that can generate conversions
Brands need to choose an appropriate streaming platform for showcasing their video content. YouTube has been proved to be the most popular platform. The brands should then set up a time for publishing the videos; as well as develop a regular schedule for releasing the videos (single video or sets of videos).
Brands need to be sensitive to the ongoing crisis and post relevant video content such as ‘how to’ videos as well as informative videos offering health tips and so on.
Brands need to try creating videos with a duration of more than 4 and a half minutes but less than 16 minutes. This helps in keeping the viewers engaged.
Brands should create branding videos that have value for the people viewing them. The videos need to be about the audience. This can help generate conversions.