The purpose of search engine optimization (SEO) is to rank the positions for relevant keywords. The search engine results pages (SERPs) automatically give way to a hierarchy of the click probability for each of the search results. Now, traditional web ranking is not the only way to measure search visibility for keywords and content.
Techniques for Mapping Search Visibility
Listed below are a few techniques used for measuring search visibility:
- Eyes on the SERP
- Above/Below the Fold
- Pixel depth
- Actual rank
- Search visibility score
Eyes on the SERP:
Merely looking at the search results for a keyword is the simplest way of assessing search visibility. This technique is employed by most of the search engine optimization professionals.
Above/Below the Fold:
Checking whether the web results appear above or below the fold is another technique of measuring search visibility. ‘Above the fold’ indicates the section of a webpage that is visible in a browser window after loading. ‘Below the fold’ indicates the section of a webpage that is visible only after scrolling down the search results page.
Checking the pixel depth is a new technique for measuring search visibility. Pixel depth indicates the number of pixels from the top of a search results page in which a given result is present.
Checking the actual rank of a web result is another technique of measuring search visibility. Actual rank denotes the numeric position of the web result after counting the snippets, ads, the PAA (people also ask) feature, and shopping results.
Search visibility score:
Checking the search visibility score is the most sophisticated technique of measuring search visibility.