Content marketing has come a long way. There are countless examples related to the practice of content marketing dating back for several years. It is a constantly evolving process with new tips and tactics every now and again. But the core basics of content marketing remain the same as ever: the audience, the goal, and the method of promoting it.
The Progression of Content Marketing
The AIDA (Attention, Interest, Desire, Action) concept works even today. The content needs to grab the attention of the audience, build their interest in the products and/or services offered by the brand, build up their desire to have these products and/or services, and inspire them to take the final action of making the purchase. Readers need the content to be easily accessible, understandable as well as believable. Generally, content containing both text and images is far more likely to be absorbed and shared than content with text only. This is because visual stimuli attract the audience’s interest more than plain text. Content with images/video is more engaging and is retained in the audience’s minds. This is a tried and true concept with incredible results.
With the advent of technology, content marketing has become easier, more sophisticated and result-oriented. It is a surefire way of growing and improving any business.