The COVID-19 pandemic has had a massive economic impact on businesses of all sizes across the world. Service-based industries such as travel and tourism, hotels, restaurants, cafeterias are the worst hit since they depend on activities like socializing and travelling (which have been put on hold because of the ongoing crisis).
Using Google Reviews to Bolster Business amid COVID-19
However, it is imperative for businesses to keep in touch with their customers by updating them about the latest changes and maintaining communication. Businesses need to be forthcoming about the measures which they are taking to keep the employees as well as the customers safe. Using Google Reviews is one such method of maintaining communication. People are currently looking for information such as the modified hours of operation of a business along with updated delivery and pickup options.this is the reason why it is highly essential for businesses to monitor their Google reviews and optimize their services accordingly.
In the midst of the ongoing COVID-19 crisis, several customers are turning to Google to gather information and express their opinion about the changes wrought by this pandemic. Most people trust online reviews as much as personal recommendations. It is an excellent practice for businesses to respond to Google reviews in a well-timed and fitting manner. This also helps in their local search ranking. Businesses can set automated welcome messages in case they are not able to respond to the reviews immediately.