A featured snippet is a notable block filled with information that appears above the organic search results in Google search engine results pages (SERPs). Google usually displays these featured snippets for certain queries (question forms such as: what/where/why/when/how/who) from time to time.
Various kinds of Featured Snippets on Google
A featured snippet comprises a synopsis (in any format such as: a list, a paragraph, a table, or a video), along with the URL, the page title, and the link to the webpage from which the answer was formulated. Google retrieves the information from one of the organic search listings on the first page of results and displays this information in the featured snippet. Also, Google offers the website credit by means of a link. This is an attempt by Google to simplify the search process for users. Without the need of clicking through to visit any website, Google provides the users with answers to their queries within the search results.
There are mainly three kinds of featured snippets: paragraph snippet, list snippet, table snippet. They are clearly defined below:
- Paragraph snippet: Paragraph snippets are generally used to answer questions such as: ‘who is’, ‘what is’, ‘why is’, and ‘how to do/get.’ These are the most favoured snippets.
- List snippet: List snippets are generally of two types (bulleted list and numbered list). The bulleted list snippets are used to answer questions such as those related to: ‘feature lists’, ‘unranked lists’, ‘ranked lists, and ‘best of….lists.’ The numbered list snippets are used to answer questions such as those related to: ‘DIY (do it yourself) tasks’, ‘recipes’ etc.
- Table snippet: Table snippets are used to answer questions such as those related to: ‘data’, ‘rates’, and pricing.’